Privacy Policy

Effective and last reviewed: 16 August 2026.

This privacy policy explains how the DESNER Malaysia website, operated by Pen Marine Sdn Bhd, handles personal information when you contact Pen Marine about DESNER products, quotations, viewings, support or related services.

Information we may collect

Depending on the enquiry form you use, you may provide your name, email address, telephone or WhatsApp number, company or organisation details, location, country, preferred contact method, model or range of interest, intended use, purchase timeframe, viewing preferences, boat or tender details, commercial requirements, configuration selections, equipment requirements and free-text messages.

The website may also record enquiry-source information needed to understand and manage the enquiry, such as the page or campaign that led to the submission, referral or QR-code information, model or application context, submission time, consent record and technical enquiry reference. You are not required to create a customer account to submit a public enquiry.

How we use the information

Pen Marine uses enquiry information to receive, identify and respond to your request; provide product and configuration guidance; prepare quotations; arrange or discuss viewings, sea trials or technical assessments where applicable; coordinate sales and after-sales activity; maintain relevant customer and service records; detect duplicate or suspicious submissions; and manage internal follow-up.

Website and CRM processing

Submitted enquiry information is first recorded in the DESNER website system and is then transferred through a secured server-to-server process to the dedicated DESNER Sales CRM used by Pen Marine. The CRM may create or update a contact, company or lead record, create an internal activity and follow-up task, and notify authorised staff that an enquiry has been received. Customer and enquiry records are not intended for public display.

Automated prioritisation and AI-assisted drafting

To help Pen Marine organise sales follow-up, the website and CRM may automatically classify and score an enquiry using information supplied with the request, such as enquiry type, model interest, purchase timeframe, quantity or other commercial indicators. The resulting category or priority is used internally to organise staff follow-up and does not by itself confirm pricing, availability, an order, a viewing, a sea trial or any other contractual outcome.

The CRM may also use an AI-assisted service to prepare an internal draft response using limited enquiry context, such as your name, company, requirements and model interest. These drafts are marked for staff approval and are not automatically sent to customers. Pen Marine staff remain responsible for reviewing any customer response and confirming product, pricing, availability and commercial information.

Service providers and external services

Pen Marine may use service providers that support website hosting, cloud infrastructure, CRM operation, security, monitoring, analytics, communications and AI-assisted drafting. These providers may process information on Pen Marine's behalf only as needed to provide the relevant service.

If you choose to communicate through WhatsApp, email or other external services, or use embedded services such as Google Maps, those providers may also process information under their own terms and privacy policies.

Processing outside Malaysia

Some technology or communications service providers may process or store information outside Malaysia. Where cross-border processing occurs, Pen Marine will handle the transfer in accordance with applicable Malaysian personal-data protection requirements.

Marketing communications

Consent to receive DESNER or Pen Marine news and offers is optional and separate from the acknowledgement required to submit an enquiry. Marketing consent is not preselected. You may withdraw marketing consent at any time by contacting Pen Marine.

Analytics and website interaction data

The website may record limited page and conversion events to understand site use and enquiry journeys. The website analytics implementation is designed not to include names, email addresses, telephone numbers or free-text enquiry contents as analytics event properties. Technical browser or platform storage may also be used to support normal website functions such as saved selections and configuration state.

Retention

Personal information is retained only for as long as reasonably necessary for the purpose for which it was collected, including enquiry handling, sales or service follow-up, customer relationship records, legal or accounting requirements, dispute management and system security. Different records may have different retention periods; short-lived technical or integration logs may be retained for a shorter period than an ongoing customer or commercial record. Information that is no longer required should be deleted, anonymised or otherwise disposed of in accordance with applicable requirements and operational procedures.

Security and access

Pen Marine uses administrative and technical measures designed to protect enquiry information, including restricted access for authorised users and secured transfer between the website and CRM. No internet or cloud system can be guaranteed to be completely secure, so customers should avoid submitting unnecessary sensitive information through general enquiry forms.

Your choices and requests

Subject to applicable law, you may contact Pen Marine to ask what personal information is held about you, request access or correction, ask about how the information is being used or disclosed, withdraw marketing consent, or request deletion or cessation of processing where applicable. Pen Marine may need to verify your identity before acting on a request.

Children

This website is intended for customers and business users seeking marine products or services and is not directed at children. Pen Marine does not intentionally use the public enquiry forms to collect information from children.

Changes to this policy

This policy may be updated when the website, CRM workflow, service providers or legal requirements change. Material updates will be reflected on this page with a revised review date.

Contact

For privacy questions or personal-data requests, use the contact form, call 011-3980 6215, or use the contact details published on this website.